Meet Our Team
Meet the driving force behind Will of Africa – a team passionate about shaping safer, more skilled drivers. Our instructors and eLearning architects bring a wealth of knowledge and enthusiasm to the table. Committed to excellence and fueled by a love for the road, each member plays a vital role in crafting top-notch driver training experiences. Get to know the faces steering Will of Africa towards a future of driving mastery and exploration.
Will Jansen
Founder, Owner and CEO
Meet Will Jansen, the visionary Founder, Co-Owner, and CEO of Will of Africa. With a diverse expertise spanning business, relationship-building, conceptualizing ideas, 4×4 Adventure Tourism, and education, Will is the driving force behind the company’s success. His passion lies in people and relationships, as well as his love for Land Cruisers and conservation efforts.
Beyond the boardroom, Will’s heart is captured by his wife Anriette. When not traversing new landscapes, you’ll find him and his wife on a sunrise walk, embracing the simple joys of life with their furry companion Rollo. Will’s commitment to both business excellence and a balanced, fulfilling personal life defines his leadership at the helm of Will of Africa.
Josh Mabetwa
Co-Owner & Training Director
Meet Josh Mabetwa, the Co-Owner & Training Director at Will of Africa. A flexible disciplinarian and leader, Josh believes in the ‘how’ of getting things done as much as the ‘when’. His adaptive nature and polished interpersonal skills make him a versatile team player, thriving in collaborative environments. Regarded as a commendable leader, Josh’s well-rounded persona adds to his reliability and impeccable work ethic.
Beyond the training grounds, music is Josh’s great passion, spending his free time writing and bringing his lyrics from paper to performance. And here’s a quirky twist – he enjoys strawberries on pizza, proving that creativity extends beyond his musical endeavours!
Loekie van Staden
Financial Manage
Meet Loekie van Staden, our Financial Manager and the ultimate “Jack of all trades” at Will of Africa! Loekie’s expertise lies in the art of keeping everyone around her – bosses, colleagues, and clients – not just content, but genuinely happy. Will of Africa is more than just a workplace; it’s Loekie’s passion.
Beyond the numbers, she finds joy in motorsport and has a soft spot for vintage cars. With a dash of humour and a knack for balancing the books and spirits alike, Loekie is the financial maestro who adds that extra spark to our team.
Egan Tarr
Technology Manager
Meet Egan, our Innovation Dynamo and Technology Manager at Will of Africa. With over 13 years in training and 15 years mastering 4×4 trails, Egan is not just a tech wizard but a seasoned off-road enthusiast. His expertise spans eLearning solutions, course development, instruction, and assessment, backed by in-depth knowledge of defensive driving, vehicle dynamics, 4×4 and recovery techniques, and cutting-edge vehicle technologies. Egan is dedicated to sharing his wealth of knowledge, prioritizing safety and risk management in the ever-changing driving landscape.
Outside the tech realm, Egan’s heart beats for the outdoors, exploring new landscapes in 4×4’s or on foot. His joy peaks in remote locations far from civilization, where the vastness of untouched landscapes becomes his sole companion.
Michelle Beukes
Operations Administrator
Meet Michelle Beukes, the Operations Administrator at Will of Africa. From overseeing training logistics to managing adventures, Michelle is the face behind the scenes, ensuring seamless operations. Her commitment to perfection and unwavering willingness to help make her an invaluable asset. Michelle lives by the motto “get it done right the first time,” showcasing her dedication to excellence.
Beyond the administrative realm, she carries a passion for people, constantly intrigued by their stories. Michelle’s blend of precision, warmth, and genuine interest in others makes her a crucial part of our team, ensuring every detail is taken care of with care and expertise.
Madeleen Bruyns
Operations Administrator
Meet Madeleen Bruyns, the dedicated workaholic and heart of gold behind the scenes at Will of Africa. With “Teamwork is dreamwork” as her motto, Madeleen is the glue that holds our operations together, involved in every aspect of Will of Africa’s endeavors and always ready to lend a helping hand. Her genuine care for everyone in our close-knit team makes her an invaluable asset.
Beyond the office, Madeleen’s passions lie in skiing and holiday adventures, but she also finds joy in environmental stewardship, leaving beaches cleaner than she found them. While she may not be a fan of cooking, her unwavering dedication and positive spirit shine through in all she does.
Ryno Cloete
Instructor, Assessor and Subject Matter Expert
Meet Ryno Cloete, an integral member of the Will of Africa team since 2019. With a wealth of experience as a seasoned 4×4 instructor, assessor, defensive driver instructor, and overlander, Ryno brings a unique blend of expertise and passion to our organization.
Ryno’s dedication to educating individuals on safe driving practices, both on-road and off-road, is evident in his commitment to his craft. He firmly believes in living life to the fullest every day, embodying his motto of learning, educating, humility, and always wearing a smile. For Ryno, having fun in everything you do is key to a fulfilling life.
Join us in experiencing the adventure and knowledge that Ryno brings to the Will of Africa team, as we embark on unforgettable journeys together.